Ron Halverson, Ph.D.
Ron is a thought leader and advisor to senior executive teams seeking to leverage his deep expertise and experience in both developing and implementing winning growth strategies. Ron specializes in helping organizations better understand and tap into deep human motivations to create and deliver products and experiences that resonate with people in their lives. Ron has pioneered the Jobs to be Won™ platform to fuel growth through enhanced brand positioning, innovation and enterprise selling.
Ron has a powerful 25+ year track record of fueling game changing strategies for many of the world’s top companies including Brown Forman, Coca-Cola, McDonald’s, Home Depot, North Face, Reebok, Scientific Games Interactive, Timberland, Ulta, U.S Cellular, Vans, Walgreens, Wrigley and many others.
Ron earned his Ph.D. in Organizational Psychology from DePaul University in 1992. Ron proudly served as an active duty Captain in the US Army and then founded the strategic research agency Halverson Group in 1997. Ron is a Senior Board Advisor to The Surplus Project in Chicago and a co-founder of LifeFilez, a company providing convenient organization and access to important life documents.