March 8, 2019 from 7:15-9am
Free for Members, $35 for non-Lab Members
Members, register here.
Non-Lab Members, register here.
When you have more stores in North America than any other, and in fact are the world’s largest restaurant chain, how do you sustain your position, much less grow it? This session will focus on applying innovation to marketing Subway restaurants in North America. We will look at applying design thinking and strategy to the marketing function in the food industry. And we will ask you to apply your innovation skills and provide specific ideas on how you would grow Subway.
Todd McCullough is the acting head of marketing for Subway North America and he is also a Disruption Lab Associate. He has advised well over 100 of the Fortune 500 companies and has advised 5 of the 6 largest management consulting firms in the world to help them with their innovation practices. He led Doblin (now Deloitte’s Innovation Strategy group) for a decade and sold it to Monitor Group, where he continued as a senior partner in their innovation strategy practice. Todd consults for major companies, invests in and develops small companies through Kernel Equity, and he teaches on innovation and growth strategy at Vanderbilt University. He also volunteers as an advisor to many non-profits and entrepreneurs.